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IDr. Joel Gula
Interior Designer
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Logo Branding & Product Development
A collection of logo and branding projects focused on building cohesive visual identities. Each work reflects a strategic approach to typography, color, and composition—creating memorable and consistent brand experiences.


ASEANPEX 2026 LOGO STUDY
Logo Design | Concept Development | Visual Identity
My client required a commemorative logo for ASEANPEX 2026 that would embody the event's identity while incorporating meaningful cultural and symbolic elements. The design process involved extensive research, concept exploration, and iterative sketching to refine a logo that balances aesthetics with purpose. Every element was carefully studied—from the stamp-inspired frame and pearl motif to the Philippine sampaguita—ensuring that each visual component contributes to the story behind the event. The result is a distinctive logo built on a strong conceptual foundation, reflecting both heritage and the significance of ASEANPEX 2026.
Scope of Work
Logo Research & Concept Development
Symbolism & Visual Exploration
Sketching & Design Iteration
Logo Refinement
Final Brand Identity Presentation
My client required a commemorative logo for ASEANPEX 2026 that would embody the event's identity while incorporating meaningful cultural and symbolic elements. The design process involved extensive research, concept exploration, and iterative sketching to refine a logo that balances aesthetics with purpose. Every element was carefully studied—from the stamp-inspired frame and pearl motif to the Philippine sampaguita—ensuring that each visual component contributes to the story behind the event. The result is a distinctive logo built on a strong conceptual foundation, reflecting both heritage and the significance of ASEANPEX 2026.
Scope of Work
Logo Research & Concept Development
Symbolism & Visual Exploration
Sketching & Design Iteration
Logo Refinement
Final Brand Identity Presentation


Customized Logo
Logo Design | Concept Development | Visual Identity
My client required a commemorative logo for ASEANPEX 2026 that would embody the event's identity while incorporating meaningful cultural and symbolic elements. The design process involved extensive research, concept exploration, and iterative sketching to refine a logo that balances aesthetics with purpose. Every element was carefully studied—from the stamp-inspired frame and pearl motif to the Philippine sampaguita—ensuring that each visual component contributes to the story behind the event. The result is a distinctive logo built on a strong conceptual foundation, reflecting both heritage and the significance of ASEANPEX 2026.
Scope of Work:
Logo Research & Concept Development
Symbolism & Visual Exploration
Sketching & Design Iteration
Logo Refinement
Final Brand Identity Presentation
My client required a commemorative logo for ASEANPEX 2026 that would embody the event's identity while incorporating meaningful cultural and symbolic elements. The design process involved extensive research, concept exploration, and iterative sketching to refine a logo that balances aesthetics with purpose. Every element was carefully studied—from the stamp-inspired frame and pearl motif to the Philippine sampaguita—ensuring that each visual component contributes to the story behind the event. The result is a distinctive logo built on a strong conceptual foundation, reflecting both heritage and the significance of ASEANPEX 2026.
Scope of Work:
Logo Research & Concept Development
Symbolism & Visual Exploration
Sketching & Design Iteration
Logo Refinement
Final Brand Identity Presentation


Mock-up
Branding | Visual Identity
My client wanted a cohesive brand identity that reflects professionalism, elegance, and timeless design. I developed a complete visual identity system featuring a distinctive logo applied across various brand touchpoints, including business cards, letterheads, packaging, tags, shopping bags, and other stationery materials. The design ensures consistency, strengthens brand recognition, and creates a polished, memorable presence across both print and promotional applications.
Scope of Work
Logo Design
Brand Identity System
Stationery Design
Packaging & Merchandise Mockups
Brand Guidelines & Presentation
My client wanted a cohesive brand identity that reflects professionalism, elegance, and timeless design. I developed a complete visual identity system featuring a distinctive logo applied across various brand touchpoints, including business cards, letterheads, packaging, tags, shopping bags, and other stationery materials. The design ensures consistency, strengthens brand recognition, and creates a polished, memorable presence across both print and promotional applications.
Scope of Work
Logo Design
Brand Identity System
Stationery Design
Packaging & Merchandise Mockups
Brand Guidelines & Presentation


CAN-JOSE LOGO
Logo Design | Brand Identity | Concept Development
My client wanted a logo that reflects the unity, resilience, and agricultural heritage of the Can-Jose Farmers Association. The design process began with extensive research and concept exploration, studying the symbolism of wheat stalks, cultivated fields, and shield forms to create a meaningful visual identity. Through multiple sketches, layout studies, typography explorations, and design iterations, the logo was refined into a mark that communicates growth, productivity, and the collective strength of the farming community while ensuring clarity, balance, and versatility across various applications.
Scope of Work:
Logo Research & Concept Development
Symbolism & Visual Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation
My client wanted a logo that reflects the unity, resilience, and agricultural heritage of the Can-Jose Farmers Association. The design process began with extensive research and concept exploration, studying the symbolism of wheat stalks, cultivated fields, and shield forms to create a meaningful visual identity. Through multiple sketches, layout studies, typography explorations, and design iterations, the logo was refined into a mark that communicates growth, productivity, and the collective strength of the farming community while ensuring clarity, balance, and versatility across various applications.
Scope of Work:
Logo Research & Concept Development
Symbolism & Visual Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation


CAN-JOSE LOGO Mock-up
Brand Identity | Mockups | Visual Identity System
My client wanted to visualize how the newly developed brand identity would be applied across real-world touchpoints. I created a series of high-quality mockups showcasing the logo on packaging, merchandise, apparel, stationery, digital platforms, and promotional materials. These applications demonstrate the logo's versatility, consistency, and scalability while reinforcing a cohesive brand presence that strengthens recognition and effectively represents the Can-Jose Farmers Association.
Scope of Work:
Brand Identity Applications
Packaging & Merchandise Mockups
Stationery Design
Digital & Print Visualizations
Brand Presentation & Mockup Development
My client wanted to visualize how the newly developed brand identity would be applied across real-world touchpoints. I created a series of high-quality mockups showcasing the logo on packaging, merchandise, apparel, stationery, digital platforms, and promotional materials. These applications demonstrate the logo's versatility, consistency, and scalability while reinforcing a cohesive brand presence that strengthens recognition and effectively represents the Can-Jose Farmers Association.
Scope of Work:
Brand Identity Applications
Packaging & Merchandise Mockups
Stationery Design
Digital & Print Visualizations
Brand Presentation & Mockup Development


MISS M COLLECTION LOGO STUDY
Logo Design | Brand Identity | Concept Development
My client wanted a sophisticated and timeless logo that reflects the elegance and femininity of Miss M. Collections. The design process involved extensive research and concept exploration, studying monogram construction, female silhouettes, typography, and circular framing to create a distinctive visual identity. Through multiple sketches, composition studies, and iterative refinements, the letter "M" was seamlessly integrated with a graceful female figure, resulting in a logo that embodies confidence, style, and modern sophistication while remaining versatile across digital and print applications.
Scope of Work
Logo Research & Concept Development
Monogram & Symbol Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation
My client wanted a sophisticated and timeless logo that reflects the elegance and femininity of Miss M. Collections. The design process involved extensive research and concept exploration, studying monogram construction, female silhouettes, typography, and circular framing to create a distinctive visual identity. Through multiple sketches, composition studies, and iterative refinements, the letter "M" was seamlessly integrated with a graceful female figure, resulting in a logo that embodies confidence, style, and modern sophistication while remaining versatile across digital and print applications.
Scope of Work
Logo Research & Concept Development
Monogram & Symbol Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation


MISS M COLLECTION LOGO MOCK-UP
Brand Identity | Mockups | Visual Identity System
My client wanted to visualize how the Miss M. Collections brand would come to life across various customer touchpoints. I created a series of realistic mockups showcasing the logo on storefront signage, apparel, shopping bags, packaging, accessories, and promotional materials. These applications demonstrate the logo's versatility, premium appeal, and consistency, ensuring a cohesive brand experience that reflects the elegance and sophistication of the fashion brand.
Scope of Work
Brand Identity Applications
Retail & Storefront Mockups
Packaging & Merchandise Design
Apparel & Promotional Mockups
Digital & Print Visualizations
Brand Presentation & Mockup Development
My client wanted to visualize how the Miss M. Collections brand would come to life across various customer touchpoints. I created a series of realistic mockups showcasing the logo on storefront signage, apparel, shopping bags, packaging, accessories, and promotional materials. These applications demonstrate the logo's versatility, premium appeal, and consistency, ensuring a cohesive brand experience that reflects the elegance and sophistication of the fashion brand.
Scope of Work
Brand Identity Applications
Retail & Storefront Mockups
Packaging & Merchandise Design
Apparel & Promotional Mockups
Digital & Print Visualizations
Brand Presentation & Mockup Development


SENSE OF TASTE LOGO STUDY
Logo Design | Brand Identity | Concept Development
My client wanted a logo that captures the sensory experience of food through a clean and memorable visual identity. The design process focused on extensive research, brainstorming, and concept exploration, studying sensory cues, typography, abstract forms, and bite-inspired elements to communicate taste in a simple yet distinctive way. Through multiple sketches, icon studies, typography refinements, and iterative design exploration, the final logo balances elegance, clarity, and visual impact while creating a unique identity for the brand.
Scope of Work:
Logo Research & Concept Development
Brainstorming & Sensory Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation
My client wanted a logo that captures the sensory experience of food through a clean and memorable visual identity. The design process focused on extensive research, brainstorming, and concept exploration, studying sensory cues, typography, abstract forms, and bite-inspired elements to communicate taste in a simple yet distinctive way. Through multiple sketches, icon studies, typography refinements, and iterative design exploration, the final logo balances elegance, clarity, and visual impact while creating a unique identity for the brand.
Scope of Work:
Logo Research & Concept Development
Brainstorming & Sensory Exploration
Typography Studies
Sketching & Design Iteration
Logo Refinement
Brand Identity Presentation


SENSE OF TASTE LOGO MOCK-UP
Brand Identity | Packaging Design | Visual Identity System
My client wanted to visualize how the Sense of Taste brand would be experienced across packaging and customer touchpoints. I created a series of realistic mockups featuring the logo on product boxes, shopping bags, food packaging, labels, and promotional materials. These applications demonstrate the brand's versatility, consistency, and premium appeal, ensuring a cohesive visual identity that enhances brand recognition and creates a memorable customer experience.
Scope of Work
Brand Identity Applications
Packaging Design & Mockups
Product & Retail Packaging
Print & Promotional Materials
Brand Presentation & Visualizations
My client wanted to visualize how the Sense of Taste brand would be experienced across packaging and customer touchpoints. I created a series of realistic mockups featuring the logo on product boxes, shopping bags, food packaging, labels, and promotional materials. These applications demonstrate the brand's versatility, consistency, and premium appeal, ensuring a cohesive visual identity that enhances brand recognition and creates a memorable customer experience.
Scope of Work
Brand Identity Applications
Packaging Design & Mockups
Product & Retail Packaging
Print & Promotional Materials
Brand Presentation & Visualizations


Linement Oil Packaging Design
Packaging Design | Brand Identity
My client wanted a premium yet natural packaging design for their Rosemary Liniment Oil that would appeal to modern consumers while reflecting the product's herbal origins. I created a clean, elegant label featuring botanical-inspired graphics, refined typography, and earthy tones to communicate quality, authenticity, and wellness. Paired with an amber glass bottle and cork stopper, the packaging enhances product protection while giving it a timeless, handcrafted look suitable for both retail shelves and promotional materials.
Scope of Work
Packaging Label Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Artwork
My client wanted a premium yet natural packaging design for their Rosemary Liniment Oil that would appeal to modern consumers while reflecting the product's herbal origins. I created a clean, elegant label featuring botanical-inspired graphics, refined typography, and earthy tones to communicate quality, authenticity, and wellness. Paired with an amber glass bottle and cork stopper, the packaging enhances product protection while giving it a timeless, handcrafted look suitable for both retail shelves and promotional materials.
Scope of Work
Packaging Label Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Artwork


Linement Oil Packaging Design Short Video Presentation
Packaging Design | Brand Identity
My client wanted a premium yet natural packaging design for their Rosemary Liniment Oil that would appeal to modern consumers while reflecting the product's herbal origins. I created a clean, elegant label featuring botanical-inspired graphics, refined typography, and earthy tones to communicate quality, authenticity, and wellness. Paired with an amber glass bottle and cork stopper, the packaging enhances product protection while giving it a timeless, handcrafted look suitable for both retail shelves and promotional materials.
Scope of Work
Packaging Label Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Artwork
My client wanted a premium yet natural packaging design for their Rosemary Liniment Oil that would appeal to modern consumers while reflecting the product's herbal origins. I created a clean, elegant label featuring botanical-inspired graphics, refined typography, and earthy tones to communicate quality, authenticity, and wellness. Paired with an amber glass bottle and cork stopper, the packaging enhances product protection while giving it a timeless, handcrafted look suitable for both retail shelves and promotional materials.
Scope of Work
Packaging Label Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Artwork


MAIFSI PACKAGING DESIGN
Packaging Design | Brand Identity | Product Visualization
My client wanted a vibrant and market-ready packaging design that highlights the purity and natural quality of their Natural Honey product. I developed a visually engaging packaging system featuring honey-inspired illustrations, warm color palettes, and clean typography to create a fresh, premium, and trustworthy brand image. The design was applied consistently across product boxes and jars, ensuring a cohesive visual identity that enhances shelf appeal and effectively communicates the product's natural origins.
Scope of Work:
Packaging Design
Label & Box Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Packaging Artwork
My client wanted a vibrant and market-ready packaging design that highlights the purity and natural quality of their Natural Honey product. I developed a visually engaging packaging system featuring honey-inspired illustrations, warm color palettes, and clean typography to create a fresh, premium, and trustworthy brand image. The design was applied consistently across product boxes and jars, ensuring a cohesive visual identity that enhances shelf appeal and effectively communicates the product's natural origins.
Scope of Work:
Packaging Design
Label & Box Design
Brand Identity Enhancement
Product Mockup Visualization
Print-Ready Packaging Artwork
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